our team
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our team
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our team
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our team
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Our team

Bound by a passion for health, wellbeing and transforming lives for the better

What do we value?

A man leaning down to lift a weight at the gym

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Evidence-based education

Through the combination of a science backed approach and real world practicality, we love providing the means for people to learn and grow and follow their passions – while making a great income along the way. 

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Community

Without our community, we are nothing. This is both within the Clean Health Group Team, and externally through our 300,000+ fitness professionals. Fostering our community through events and online networks is something that we’re so excited to continue to grow. 

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Forward thinking

With coaching programs that form the global benchmark for top quality online fitness education, we have a constant focus on technological innovation and efficiency within our courses.

We pride ourselves on being at the forefront of a new frontier of health and fitness education.

Founder Daine McDonald, dressed in a suit, smiling at the camera

Daine McDonald

Founder and Chairman

Daine is a fitness industry veteran and serial entrepreneur who has spent the best part of the last two decades perfecting the art of commercialising the business that is fitness education!  In 2008, he founded Clean Health, Australia's leading registered training college and online fitness education platform, which has educated over 100,000+ students globally since 2015.

As a globally renowned coach and personal trainer, highly qualified within the fields of fitness, human movement and nutrition.

Throughout his career, Daine facilitated over 300,000 PT sessions and coached over 50 elite-level athletes in various sports and grew to become Australia’s highest-earning PT in the early 2000s.  In 2012, he opened his first boutique, a high-performance gym, and by the end of 2015, he had scaled to 3 world-class facilities whilst employing over 60 industry-leading fitness professionals, delivering over 250,000 personal training sessions and developing an international reputation for excellence. Whilst delivering global seminars, educating, and lecturing over 20,000+ fitness professionals, Daine recognized an untapped opportunity to provide quality online learning solutions to the international fitness market.

The online revolution produced by Daine’s clear vision for Clean Health saw the brand pivot to a hugely successful ed-tech first-mover in 2020. This, coupled with pioneering the shift to a 100% global remote workforce, is what continues to deliver incredible commercial results today.   Driven by Daine’s strong commercial vision and delivered by his aptitude for negotiation and due diligence, 2023 saw the birth of the Clean Health Group.  

Leading with the successful acquisition of Vast Fitness Academy in December 2023, Australia’s leading provider for accredited nutrition qualifications. Followed by the acquisition of the Australian Institute of Fitness, founded in 1979 and having qualified over 100,000 fitness professionals, and most recently entering the North American market with the acquisition of Nutritional Coaching Institute as of 2024.

Today, Daine sits as the Chairman and Founder of Clean Health Group (est. 2024), inclusive of brands – Clean Health, AIF, Vast Fitness Academy, Nutritional Coaching Institute, and The Cunnies Academy (coming soon!)

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Executive Team

Lauren McDonald

Chief Executive Officer

Since 2015, Lauren has played a pivotal role in the Clean Health Group’s journey to becoming a leader in online fitness education. Returning to the CEO role, Lauren brings a wealth of experience in leadership, sales, administration, and management.

A highly respected leader, she has been instrumental in optimizing operational efficiencies, navigating mergers and acquisitions, and maintaining continuity across all business operations, cementing her reputation as a driving force in the evolution of Clean Health Group.

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Mark Welke

Chief Operating Officer

With over two decades of experience across Australia and the UK, Mark has an extensive background in commercial fitness, property development, and financial services.

In his role as COO of Clean Health Group, Mark leverages his expertise as a commercially astute change agent to drive operational excellence. His deep knowledge spans operations, fiscal management, human resources, brand positioning, and legal planning, ensuring the seamless execution of strategic objectives across all business units.

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Nouri Groom

Chief Financial Officer

With a deep passion for innovation and customer experience, and a strong foundation in finance and accounting, Nouri is a perfect fit for the CFO position at the Clean Health Group.

Prior to the acquisition of the Australian Institute of Fitness, Nouri excelled in his roles as CEO and Head of Finance and Administration, placing precedence on quality fitness education through innovative practices, gamification, and real-world practicality.

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Daniel Harmis

Chief Commercial Officer

With over a decade of experience, Daniel has been a driving force behind Clean Health's digital evolution since joining the company in 2019.

His deep expertise in the fitness and wellness industry, paired with his strategic and innovative approach to operations and marketing, has been instrumental in solidifying Clean Health Group’s reputation as a global leader in online health and fitness education.

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Michelle Tilley

RTO Manager

As an experienced professional in the education and Registered Training Organisation (RTO) space, Michelle ensures utmost respect towards training standards, compliance, and certification procedures across the Clean Health Group.

With a keen passion for optimising processes and maximising organisational efficiency, Michelle pushes forward Clean Health Group’s unwavering approach to continuing as the industry’s most trusted source of online health and fitness education.

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Gavin Aquilina

Head of Product and Partnerships

With over 30 years of experience as one of Australia’s leading trainers and fitness consultants, Gavin is a pioneer in Australasia’s health and wellbeing space, bringing an unrivalled wealth of knowledge to the Clean Health Group.

Gavin truly understands the importance of combining science with a student-centric approach to health and fitness, positioning him as the perfect head of product and partnership for the Clean Health Group.

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Briana Nowland

Brand Manager

As an established marketing expert, having worked with countless iconic global brands, Briana brings a wealth of knowledge in the space of marketing, content, and strategic brand development.  

Briana is driven by results, data and creative innovation.  

She intertwines her experience with global luxury brands and unrivalled understanding of the ever-evolving fitness and wellness industry to continue to grow the brand reputation and brand salience of Clean Health Group brands from strength to strength.

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Alan Aragon

Chief Science Officer

A renowned nutrition researcher and educator with over 30 years of experience in the field, Alan is a pivotal figure in the fitness industry’s shift toward evidence-based information, having worked with countless high-profile clients and published in both popular magazines and peer-reviewed scientific journals.

Alan brings his unprecedented experience in the nutrition space to his role and is the founder and Editor-In-Chief of Alan Aragon’s Research Review (AARR), the fitness industry’s original and longest-running research review publication. He also maintains a private practice, designing nutrition programs for recreational and professional athletes, and individuals striving to achieve their best.

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Jason Phillips

Head Business Coach

As a highly respected figure in the fitness and nutrition industry, with over two decades of experience transforming the lives of athletes and fitness enthusiasts.  He has consulted for reality weight loss shows, traveled with the PGA Tour, and helped functional fitness athletes enhance their performance.

As the founder of the Nutritional Coaching Institute, Jason has led a successful mentorship program for fitness and nutritional professionals for the past decade, helping hundreds of coaches scale their PT and coaching businesses to over 7-figures in less than 18 months.

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For the trainers
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By the trainers
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For the trainers
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By the trainers
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